How to Build Your Defacto Board

Whether it’s for a non-profit or a major corporation, boards are essential for different perspectives, ideas and professional development. While having an actual board for your business is a milestone to strive for, you can also curate a defacto board out of your personal network. Building a network that serves as your small business’ board […]

Fetch Named One of the Best PR Firms in Chicago!

For the third year in a row, Fetch has been named one of the top public relations firms in Chicago! Expertise, a platform designed to locate local experts, surveyed 712 PR firms that serve the Chicago area to select the top 25 to feature. Firms were scored on more than 25 variables across five categories, […]

Educator to Entrepreneur

We open the first season by diving into the dynamic of owning a business with your spouse. Erryn and Mariah Cobb tell their story of how they ended up working together in their respective businesses. Mariah shares how she transitioned from teaching to opening her coworking space, homiey, as well as the challenges and benefits of having […]

A 10 Year Lesson In Humility

10 years ago today we started Fetch and I embarked on my entrepreneurial journey. There is so much I want to say about the last decade. However, the one constant, through all of the ups and downs, has been me being humbled on a regular occurrence.  Humility is not complicated, it is multifaceted. There are […]

Using User-Generated Content

You’ve created it. Your friends have created, and you’ve seen it all over social media whether you know it or not. We’re talking User-Generated Content (UGC). User-generated content is an affordable and inexpensive means of building credibility for your business. It’s about showing your customers that you care about their needs and it helps foster […]

How to Upgrade Your Visual Content

People are busy and constantly scrolling – it can be tempting for your audience to scroll right past that carefully crafted blog you wrote. So how do you get someone to pay attention in the world of short attention spans? Visually interesting content.  When it comes to thought leadership and visual content, the same principles […]

How to Craft Long-Form Written Content

Blogs are a major player in helping elevate your brand to thought leader status. They engage your audience and offer up an easy way to get across expert information. After reading your posts, your audience should leave knowing how to do something new or with valuable knowledge they can apply to their life, business etc. […]

The Basics on Thought Leadership

There are always buzzwords floating around the business world: productivity, transparency, ROI (just to name a few). And while thought leadership might be a topic you’ve seen, it’s so much more than just a buzzword. It’s essential for the growth of your business. So let’s dive into the basics. Thought leadership is being an expert […]

F.A.T. Stacks 101: Putting It All Together

Your website backend is properly configured. Your contacts are listed and tagged. You have digital ads running to drive new traffic and engage with existing users. What’s next? It’s time to tie it all up and put everything together utilizing what you’ve set up. First, you’ll want to design a specific content series on a […]

Celebrating the 16th Annual Sound System Block Party

On Saturday, July 20, The Silver Room hosted their 16th Annual Sound System Block Party in Hyde Park. The Block Party is a free event that fosters a space for diversity and inclusivity, artistry, bumping music and activities the whole family can enjoy. That’s why Fetch was so excited to be able to participate in […]