F.A.T. Stacks 101: What is a MarTech Stack?

Over the past decade the tools and techniques we use to increase brand exposure have evolved. While some marketing technology requires industry and tech knowledge, there are several easily accessible, user friendly marketing tools that any entrepreneur can implement on their own. However, not all of these tools are created equally. In addition to that, […]

Fetch Joins Squarespace Circle

Website design is a laborious process that is unique to each and every business. Misinformation abounds regarding the “right way” to build a website. Should you hire a professional for $30K? Ask your neighbor’s 19-year-old nephew to put something together? Team Fetch has been a fan of Squarespace for some time now, utilizing its versatile […]

Fetch Named One of the Best PR Firms in Chicago!

For the second year in a row, Fetch has been named one of the top public relations firms in Chicago! Expertise, a platform designed to locate local experts, surveyed 706 PR firms that serve the Chicago area to select the top 18 to feature. Firms were scored on more than 25 variables across five categories, […]

Fetch CEO Erryn Cobb Talks with BizCast

Our own Erryn Cobb spoke with BizCast HQ as part of the organization’s leadership series. Check out the video to hear about what he’s learned as a graduated entrepreneur.  

Make Your Website a Brand Asset

It’s a common theme for entrepreneurs to spend an immense amount of time – and even money! – on their first website, only to forget about it as the business picks up. This can actually become detrimental to the digital health and searchability of the business. Think of your website as a living, breathing plant […]

Your Marketing Materials Should Reflect Your Current Brand

Consistency in your brand messaging is key in communicating your core offerings. Even if you’ve defined your unique value proposition, this won’t be clear to your target audiences if your marketing materials don’t reflect it. As you’re evaluating your need for a rebrand, gather every piece of marketing you use or have used, and prepare […]

Welcome to Fetch IMC

Every time someone asks me how things are going at Fetch, I give the same reply: “The marathon continues.” Being a small business owner is one the of the most challenging yet rewarding experiences I have had in my life. The one constant in the marathon of entrepreneurship is change. When we started Fetch PR […]

Pay Attention to Your Employer Brand

Just when you think you have a good handle on how your brand is perceived by your target audience, we’re here to throw you a curveball: how does your brand look to potential recruits? If you find yourself just trying to fill open positions instead of recruiting top talent to help grow your company, it’s […]

Your Brand Has Changed, Whether You Know it or Not

Are you the same person you were 10 years ago? Neither is your business. Chances are, if you’ve been around for more than a few years, something about your company has changed. This might be a slight tweaking to make your business more competitive or a complete shift as a result of industry changes. No […]

Consistency in Brand Messaging is Key

If you want to find out how consistent your brand messaging is, ask three people to describe your business: a customer, an employee and yourself. If your company has been around for while, you’ll most likely get three very different messages. No matter who the public face is for your brand, it’s important that everyone […]