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PR: What is it and why do you need it?

The days of spending your entire marketing budget on flashy ad campaigns passed by long ago. Today’s consumer wants to know who you are, and what you’re about. According to Forbes, 62 percent of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal consumer. That’s huge!

Public relations (or PR) is about creating proactive and strategic ways to interact with and be perceived positively by a brand’s audience. Whether you’re an international Fortune 500 company launching a new product or a local nonprofit trying to raise funds, the public has to like you if you want them to give you their money.

Guy Kawasaki said it best: “Advertising is when you say how great you are. PR is when other people say how great you are.” Fantastic quote, but kind of vague…that’s because the practice of public relations constantly evolves to keep up with today’s consumer.

People want to hear a good story — whether it’s on the local news show, in their social media feed or directly to their email. The trick is to figure out how to tell your story, and where/when/how to tell it. Yes, we’re biased, and we think PR is awesome. But, in all actuality, PR is an extremely powerful tool that can have a profound impact on your company and your bottom line.

What more information specific to you and your brand? Hit us up!