There’s something intimidating about clicking on an article and seeing block after block of dense text. Who has time for that?! So, what if you have great content but want to showcase it in an attention span-friendly way? Time to turn to infographics.
What Is It?
Put simply, an infographic is an illustrative way to showcase the key points of your content. Infographics allow you to simplify your message, removing the jargon in favor of eye-catching graphics. Doing so allows you to reach your target audience in a more streamlined way.
When Should You Use It?
The modern world is highly visual, and your social media channels should reflect this with original, visual content. Platforms like Instagram and Pinterest were built solely for this type of content, and today they are among the most popular social sites out there. In order to be relevant in this space, you need to understand the medium, and how to speak to its users.
Consider using an infographic if your message is long or difficult to understand. The average consumer will not read large blocks of text, but that doesn’t mean they don’t want to hear from you. Breaking the information down into small, visually appealing segments will grab attention and communicate your key points quickly.
How Do You Make One?
You don’t need to be a certified graphic designer to create good content. Start by clearly defining your message. What are the main points you are discussing and why are they important? Be concise with your text so viewers are not overloaded and present many corresponding visuals.
When it comes to actually creating your infographic, look at free design services like Canva or Venngage for simple, fill-in-the-blank templates. You’ll be able to keep your information organized with a selection of charts, symbols and headers. As you’re playing with these tools, remember to stay consistent through your brand colors and voice. (A corporate law firm may want to stay away from bubbly graphics and smiley faces.) When you’re finished, label your work with your logo as this will increase brand awareness and keep other users from “borrowing” your work without providing credit.
Find out more about how your brand can improve its social media presence by checking out our next article.