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Social Media Advertising 101: Facebook Ads

Facebook is one of the strongest performing social media platforms for businesses. Advertising on Facebook can do wonders for your brand, such as increasing visibility and ultimately generating leads. Whatever your goal is for your company, Facebook advertising can assist in accomplishing that. Here is what you should know about this marketing tool.

What is Facebook Advertising?

Facebook advertising allows businesses to promote content with a clear call-to-action to a target audience. The ad usually appears in a Facebook user’s News Feed or along the right column. Over time, Facebook will gather data performance on your ads, which will help you create more effective advertisements in the future.

(Remember, a Facebook ad is different from a boosted post. For more information, click here.)

How to Advertise on Facebook

If you already have a Facebook business page, follow the steps below to create an ad.

Step 1: Choose Your Objective

To determine your ad objective, ask yourself this question: What is my goal for this ad? For example, if your goal is to get more likes on your Facebook business page, the Facebook Ad objective you would choose is to “Brand Awareness.”

Step 2: Select Your Audience

This is a critical step when creating an ad on Facebook. You can set your ad to target based on age, location, gender, behavior and more.

Step 3: Set Your Budget

Once you create a target audience, you can choose how much you want to spend on your ad. You can set a daily budget, which is the the maximum amount you’ll spend each day. A lifetime budget is the maximum you’ll spend during the lifetime of your ad.

Step 4 : Pick a Format

Decide how you would like your ad to be displayed. You can choose from a single photo, a slideshow or a video.

Step 5: Ad Auction

When you submit your ad, you will be redirected to Facebook’s ad auction. This process is intended to help get your message in front of the right audience. Check out this video to learn more about the ad auction.

Step 6: Measure and Manage

Once your ad is up and running, you can track its performance through Facebook Ads Manager. Within Ads Manager, you can see if one version of your ad is working better than another and make adjustments.

Benefits of Facebook Advertising

The most significant benefit of Facebook advertising is being able to create a targeted audience based on demographics and interests rather than just what your audience searching for online. It’s also relatively cost effective, depending on what you choose to be your campaign objective. Regardless of the number of impressions and click-throughs you receive, Facebook ads are a great way to increase brand awareness and keep your business top of mind for your target audience.

Ultimately, you want Facebook users to visit your website, but if it looks outdated and is unresponsive, don’t expect your audience to stay for long. Here’s how to keep your website fresh and relevant.