Sponsored posts on Facebook come in different formats, and it’s important to determine which one is well-suited for your business goals. There are two types of sponsored posts on Facebook: boosted posts and ads. We discussed the powers of Facebook Ads in our previous blog post, but now, we’re going to explain what you should know about Facebook boosted posts.
What is a Facebook Boosted Post?
A boosted post on Facebook is a type of sponsored content in the form of a page post on a Facebook business page. Depending on how you create your target audience, the boosted post is usually placed higher on a user’s News Feed, increasing the chances that your followers will see it. (While targeting is allowed for boosted posts, more selective targeted is only permitted for Facebook Ads.) It’s a good idea to boost original content that already performing well on Facebook and is linked back to your website. Budget-wise, a good rule of thumb is to spend at least $20 for every 10 days your boosted post is set to run on Facebook.
How to Create a Facebook Boosted Post
Step 1: Click “Boost Post”
To get started, click the blue “Boost Post” button located in the bottom right-hand corner of your post.