People are busy and constantly scrolling – it can be tempting for your audience to scroll right past that carefully crafted blog you wrote. So how do you get someone to pay attention in the world of short attention spans? Visually interesting content.
When it comes to thought leadership and visual content, the same principles apply as they did for creating long-form written content. Whether you’re creating an infographic based off of a blog or sharing a testimonial, you have to make it consumable and you have to relay expert information in a way that requires little to no effort from your audience. Your visual content has to be strong, unique and relatable to your consumers, and it needs to be aligned with your end marketing objective.
Here are some top tips on how to create visuals that will catch your audience’s eye.
Your branding needs to be immediately clear to any social media scroller, that’s why it’s important to incorporate your brand’s color palette and logo. The idea here is for your audience to start to recognize your branding so it won’t take more than a moment for them to know this is your business’ content. Optimal use of brand colors and logo in designing can give a voice and personality to your brand.
It’s important to strike a balance between text, color and negative space. It can be easy to want to fit as much text as possible on a graphic to inform your audience, but that actually does the opposite of what you’re trying to accomplish. By using the rule of thirds formula and erring on the side of using less text and more icons, you can create harmony in your designs, making them easier for your audience to digest.
Tools for Design:
You don’t have to be a graphic designer to design great visual content. There are many tools and softwares available online for you to use to create content. Canva is one of the preferred websites used for designing any kind of visual content. With a few pre-designed templates, Canva is fast, easy and extremely user-friendly.
By integrating visual content as part of your digital marketing strategy in tandem with long-form written content, you have a much better opportunity for your audience to take in your content and boost your credibility as a thought leader.