Posted on

Simple Ways to Keep Your Clients for the Long Haul

Every business owner knows how important it is to bring in new clients, but don’t forget your bread and butter lies with retaining the clients you already have. Keep your current roster happy and thriving, and you’ll have a solid business in place so you can go out and win more. Here are a few of our recommendations to improving your client retention.

 

Understand where they want to go and how you can get them there

To ensure a satisfied client and deliver great results, you need to know what keeps them up at night. In PR, media placements are great, but they mean nothing if they don’t help your client hit their goals. Get to know their industry and competitors. Learn how to move the needle so you can help grow their business. Connecting your activity and results to your client’s bottom line goes a long way in extending your relationship.

 

Celebrate the wins and embrace the suck

Don’t be afraid to toot your own horn. When something great happens for your client, let it be known and enjoy it! Of course, while it’s fun to dazzle with your amazing work, every business campaign will experience pitfalls and it’s important to inform your client when that happens. When bad things happen, get in front of them, Identify the problem and how it’s going to be fixed.

 

Be their business therapist

Business ownership is a lonely island. Having another professional to bounce ideas off of is as valuable as the service or product you are providing your client. Remember you’re essentially handling your clients’ livelihoods. By becoming a valuable partner in their business, it can go a long way toward retention.

If you are looking for a simple solution for managing, organizing and tracking your clients, consider investing in a customer relationship management system.

Posted on

Eight Lessons from Eight Years in Business

*A note from Fetch PR partner Lina Khalil

 

Fetch has gone through a ton of changes since Erryn and I started the business in 2009, growing leaps and bounds in clients, staff and even square footage. To celebrate our eighth year in business, the whole team came together for cake and wine and to reflect on the lessons we’ve learned. Here are a few of our favorites.

 

1. Put all the cards on the table.

One of the best ways to keep your team passionate about the company’s goals is to be transparent about where you’ve been, where you are currently, where you would like to go and how each individual plays a role in getting there. When employers put all the cards on the table, their team feels more connected and committed to reaching the company’s goals.

 

2. Be real about your struggle.

Being able to identify where you struggle personally while also being able to have success in those situations provides individual development that will help you grow as a company. Obviously, you want to stay true to who you are, but you can’t always be the same person in every professional situation and rely on just your natural skill set if you want to progress. You need to understand your strengths but not fall back on them constantly to the point where they become a weakness.

 

3. Bootstrapping isn’t cute.

Money isn’t everything, but when you’re running a business, it can feel like the only thing that matters. We like to ask ourselves two questions when it comes to making business decisions: Can we afford to do it? Can we afford NOT to do it? Always remember that any financial venture is an investment in your business. If an opportunity to improve your business may stretch you financially, consider how long it would take you to reach your goals without making that investment. Compare this to the short-term financial strains that you may incur by going after it. We have found that nine times out of 10 that making the investment has paid larger dividends.

 

4. Don’t sell yourself short.

Go after your ideal candidate as soon as possible, even if you’re not currently in the position to hire them. Make your intentions known and start the conversation early with them. Most business owners feel undeserving when it comes to attracting top talent. However, if you passionately sell your vision to them, they may reciprocate by telling you their must-haves in order to make the move. This will put you the best position to secure your rock star candidate and accelerate the growth of your company.

 

5. Wear less hats.

At some point every business owner wears multiple hats. While this approach allows you to launch your company and get off the ground with minimal investment, it was never meant to sustain a company long term. It is important to understand your revenue-generating activities which will help you analyze the value of your time. This will allow you to pinpoint processes that you are currently handling and outsource to a third-party who can do it more efficiently and for less money than what your time is worth.

 

6. Take your blinders off.

In our personal lives, we all know self-care is important – meaning, you have to take care of yourself first in order to help others. This is no different than running a business. While keeping your clients happy is the number one priority, neglecting your own business can stagnate your growth. To ensure your business doesn’t plateau, set aside time each quarter to look at your business as a whole. This will allow you identify areas of opportunity, promote innovation and boost creativity within your business.

 

7. Sh!t happens.

Ultimately, we can’t control when bad things happen, but that doesn’t mean we should sit around waiting for them to happen. While these negative experiences allow opportunities to learn and grow, it’s equally important to recognize the good moments and enjoy the heck out of those times.

 

8. Boy bye.

A relationship with a client is oddly similar to a relationship with a significant other. Sometimes, when the relationship with a client goes south, you automatically try to mend the broken pieces but realize that it can only hold together for so long. When it gets to that point, it’s time to let the client go in order to keep your company intact.

 

We hope these lessons that we learned throughout our eight years in business can serve you well in your enterprise endeavors. Here’s to another eight (plus)!

Check out one of our highlights from this past year

Posted on

Must-Have Apps to Improve Your Workflow

With the abundance of productivity apps available, smartphones have essentially become our personal assistants. However, the surplus of apps has made it difficult for us to determine which ones are worth our phone’s storage. To help you narrow it down, here are a few of our favorite apps to improve daily workflow.

 

Evernote

For those who struggle with organizing their daily tasks, meetings and reminders, try Evernote. This app makes taking notes, making to-do lists and collecting your thoughts quick and easy. A unique feature of Evernote is the ability to scan and save documents with your camera as picture or document files. Evernote will even help organize everything so you don’t have to.

 

LinkedIn

LinkedIn is a great tool for making connections, applying for jobs and professionally branding your company or yourself. The mobile LinkedIn app makes it easier to perform the same web features on the go. Networking, engaging and messaging is now as simple as clicking a button. Stay up to date with the latest business and industry news, while networking with like-minded professionals.

 

Elevate

If you are looking to improve your analytical and communication skills at work, try downloading Elevate. Getting started is simple with a two to four minute quiz to create your personalized training program. With over 40 games developed by educational experts, you can track and analyze your performance. Each game is intended to test and improve your listening, reading, writing and speaking skills.

 

VSCO

VSCO is a photo-sharing app that has a more artistic-feel than Instagram. The app gives you features where you can edit or use filters, save them and choose which pictures to post. Unlike Instagram, the VSCO app does not have the ability to like,comment or see who is following you, giving you more freedom to post without judgement.

 

Trello

If you are struggling with collaborating efficiently and effectivity with coworkers, friends or classmates, download the Trello app. Trello makes it simple to organize projects, delegate tasks, and create deadlines. Create productive discussions with your team through attachments and constructive comments. Trello is a great tool not only in the office, but at home!

Whether you plan on installing the apps listed above or other apps, we recommend looking at ratings and reviews to ensure it’s worth downloading. Looking to take your business productivity to the next level? Consider adding a CRM system.

Posted on

Social Media Advertising 101: Facebook Boosted Posts

Sponsored posts on Facebook come in different formats, and it’s important to determine which one is well-suited for your business goals. There are two types of sponsored posts on Facebook: boosted posts and ads. We discussed the powers of Facebook Ads in our previous blog post, but now, we’re going to explain what you should know about Facebook boosted posts.

What is a Facebook Boosted Post?

A boosted post on Facebook is a type of sponsored content in the form of a page post on a Facebook business page. Depending on how you create your target audience, the boosted post is usually placed higher on a user’s News Feed, increasing the chances that your followers will see it. (While targeting is allowed for boosted posts, more selective targeted is only permitted for Facebook Ads.) It’s a good idea to boost original content that already performing well on Facebook and is linked back to your website. Budget-wise, a good rule of thumb is to spend at least $20 for every 10 days your boosted post is set to run on Facebook.

How to Create a Facebook Boosted Post

Step 1: Click “Boost Post”

To get started, click the blue “Boost Post” button located in the bottom right-hand corner of your post.

Step 2: Select your target audience

Once you click “boost post,” you will be directed to a menu that will allow to create an audience. You can choose to reach more of the people who like your page and their friends. You can also choose to target people based on their age, location, gender or interests. Don’t forget to give your audience a name so you can use it again for future posts.

Step 3: Set a budget and duration

In the budget field, you can select how much you want to spend and for how long you want the post to run. You will be given an estimate of how many people your post may reach each day.

Step 4: Publish your post

If everything is to your liking, click the “Boost” button and your post will be delivered to your audience after a quick ad review process through Facebook. The purpose of the review process is to make sure your post complies with Facebook’s guidelines for boosted posts.  As your post reaches people, you will be able to track its performance through the actual page post.

If you would like further guidance on creating a boosted post, here are some tips from Facebook.

Benefits of Facebook Boost Post

A boosted post is a quick and convenient way to increase visibility on Facebook and maintain loyalty through an existing fan base. As Facebook continues to evolve more into a pay-to-play platform, boosting a post is one of the most cost-effective options to get your content in front of your audience.

Getting your sponsored content in front of your audience is the first step, but ultimately, you want to drive traffic to your website. The best way to do this is through using visually-compelling content, such as, high-quality photos or infographics.

Posted on

Your Marketing Plan Should Include Video Content

Video content and marketing will represent 74% of internet traffic in 2017, according to a report by Kleiner Perkins Caufield & Byers. While it’s vital to include compelling and thought-provoking written content in your marketing plan, it’s not enough anymore. People don’t have time (or the attention span) to read a blog post or an article to get the information they need. This is why consumers are turning to visual content instead, because it gives information they need more quickly than a written piece of content. If you’re not convinced yet on why video should be integrated into your marketing strategy, here are few more reasons why it should.

1. Secures Viewers’ Attention

About 65 percent of viewers watch more than ¾ of a video, which is far more than one can say about text-based content. If you already have a piece of written content that you want to gain more exposure, transform it into a compelling and engaging video.

2. Amplifies Social Media Engagement

Visual content is key to increasing engagement on social media. Facebook and Twitter posts that include a photo or infographic are proven to receive more likes and shares than posts without any image. Just think of the possibilities video could present for your social media channels.

3. Boosts SEO Ranking

Consumer demand for video has pushed search engines to boost rankings for websites that are rich with mixed media. So, while posting a video to Facebook or Twitter is great for increasing engagement on those platforms, you should also include video content on your website to improve search engine ranking.

4. Increases Email Click-Throughs

Another bonus that comes with video content is an increase in click-through rate. There have been many studies comparing emails with and without video content, and each has proven that an email with a video comes out on top with most click-throughs. Feel free to test it out with your own newsletter and see the results.

5. Maximizes Consumer Conversions

More than 70 percent of marketers said video conversion rates outperform other marketing content, according to a report by Vidyard. To increase conversion rate, it takes more than posting a video that shares information about a product. The best product videos make the shopping experience simple for the consumer

Check out our recent video that we made with True Productions.

Posted on

Navigating the World of Infographics

There’s something intimidating about clicking on an article and seeing block after block of dense text. Who has time for that?! So, what if you have great content but want to showcase it in an attention span-friendly way? Time to turn to infographics.

What Is It?

Put simply, an infographic is an illustrative way to showcase the key points of your content. Infographics allow you to simplify your message, removing the jargon in favor of eye-catching graphics. Doing so allows you to reach your target audience in a more streamlined way.

When Should You Use It?

The modern world is highly visual, and your social media channels should reflect this with original, visual content. Platforms like Instagram and Pinterest were built solely for this type of content, and today they are among the most popular social sites out there. In order to be relevant in this space, you need to understand the medium, and how to speak to its users.

Consider using an infographic if your message is long or difficult to understand. The average consumer will not read large blocks of text, but that doesn’t mean they don’t want to hear from you. Breaking the information down into small, visually appealing segments will grab attention and communicate your key points quickly.

How Do You Make One?

You don’t need to be a certified graphic designer to create good content. Start by clearly defining your message. What are the main points you are discussing and why are they important? Be concise with your text so viewers are not overloaded and present many corresponding visuals.

When it comes to actually creating your infographic, look at free design services like Canva or Venngage for simple, fill-in-the-blank templates. You’ll be able to keep your information organized with a selection of charts, symbols and headers. As you’re playing with these tools, remember to stay consistent through your brand colors and voice. (A corporate law firm may want to stay away from bubbly graphics and smiley faces.) When you’re finished, label your work with your logo as this will increase brand awareness and keep other users from “borrowing” your work without providing credit.

Find out more about how your brand can improve its social media presence by checking out our next article.