Posted on

Surviving the Pandemic: Hospitality Industry

Season 2, Episode 1: We interviewed four hospitality professionals from across the country to share best practices on how to weather the storm of the Covid-19 pandemic. We set out to have a conversation about what to do and it transitioned into an authentic, vulnerable and productive dialogue. We hope you get value out of it.

THANK YOU to our guests for sharing their time and insights on this episode:

Scott, Co-Owner The Fifty/50 Restaurant Group, Chicago, IL

Ikiesha, Chef, Soul Skillet, Oakland, CA

Derrick, Chef, New York City, NY

Eric, Chef, New York City, NY

Also Available On:

Posted on

Keep Chicagoans Fed & Employed

Chicago’s restaurants and food service professionals are really feeling the impact of Covid-19. Since all establishments have been limited in what they can currently offer the public, food delivery has become the main source of revenue for the industry. Fetch wants to share a program that we are helping our clients roll out in efforts to help keep Chicagoans fed and employed. 

Step 1: Big Portions & Simple Pricing

Create a Prix Fixe menu that can be easily replicated in your kitchen. Keep in mind that people are looking to feed their families and loved ones across the city for an extended period of time. Come up with a menu that can be used for multiple servings and meals. Once the menu is created, update all of the delivery services you use (Grubhub, Caviar, etc). 

Step 2: One Stop Delivery Shop

Create a landing page for your establishment that makes it easy for patrons to support you by ordering delivery, curbside pick-up, gift cards, and merchandise. Aggregate the links to all of the delivery services that you have partnered with on this page. Add a personal statement of gratitude to help personalize the impact of people ordering from you. If you have the capability, put an option to order the Prix Fixe menu directly from you. 

Step 3: Share, Boost, Repeat

Post a link to the landing page on all of your communication channels (social media, newsletters, etc). Create messaging that encourages people to order from you. “Let’s keep Chicagoans fed and employed.” Be sure to boost the post to reach an audience in your delivery radius.  Encourage your employees and partners to share with their networks. 

We found these tips to be helpful, easy to implement, and effective in spreading awareness on ways to support your establishment. Chicago’s vibrant and diverse dining scene is an important part of this city’s culture, and although your doors may be closed, our hearts and minds are open to helping you in these difficult times. We hope you and your families stay healthy and safe, and we look forward to the day when we can share a drink again!

Posted on

20/20 Revision

20/20 Revision

There is a fine line between being stuck in the past and learning from it. In both instances, the sword cuts both ways for both positive and negative experiences. I have spent the past decade building a small business that works primarily with small business owners. I won’t make the bold claim of having seen it all, however, I have seen quite a bit when it comes to entrepreneurship. There is a saying that goes, “It takes 10 years to become an overnight success.” I am not ready to attest to that statement, but I can say that 10 years gives you quite a bit of perspective. As we enter 2020, I wanted to lean on the previous decade as we move into the new one. We are calling this series “20/20 Revision” not because we are looking to redo anything that happened in the past, but to apply insight from previous experiences as we navigate our entrepreneurial future.

Ready or not here come the opportunities!

One of the biggest attributes I have noticed in successful entrepreneurs is their ability to know when they are or aren’t ready for an opportunity. If you talk to any small business owner, they will tell you about numerous times an unexpected opportunity crossed their path and how they figured it out. While this resourcefulness is common among founders, the capability to differentiate between something that will take them to the next level and something that will cause a setback is a unique character trait that requires clarity in vision, confidence, planning and patience. 

Do as I say, not as I do.

Ask any entrepreneur for advice and trust me, they will give it to you. Over the years, I have leaned heavily on lessons from other business owners as I have built my company. What I have learned is some entrepreneurs may give you advice that they are not actually following themselves. I have also learned that some people are better at articulating lessons learned than others. In order to successfully learn from other founders, you have to be able to read between the lines of what they are saying and hone in on what they are doing. More times than not, you will be surprised by what you learn and even more surprised by who you learn it from. 

We in here!

Know that you belong in the room. There is a perfect mix of humility and confidence that exists within every successful entrepreneur I have met. While most business owners are aware of the trap of overconfidence, the negative impact of too much humility can be equally detrimental. There is nothing wrong with taking a minute to look around and ask yourself “how the heck did I get here?” However, don’t let that manifest into imposter syndrome. You are in that room or situation because of the investment you have made in your business. Go ahead and take it in for a second, you deserve it. Now take a deep breath, act like you have been there before and do your thing!

We’re claiming 2020 as a year of reflection, growth and improvement. That’s why as we embark on this journey of entrepreneurship and contemplate the lessons learned along the way, we plan on taking a deeper dive into each of these topics. Stay tuned for the next blog in this series, and have a prosperous new year!