Navigating the World of Infographics

There’s something intimidating about clicking on an article and seeing block after block of dense text. Who has time for that?! So, what if you have great content but want to showcase it in an attention span-friendly way? Time to turn to infographics. What Is It? Put simply, an infographic is an illustrative way to […]

Should Your Business Have a Facebook Page? The Answer Is Always Yes!

With 1.18 billion daily active users on Facebook, you can bet your target audience makes up a portion of the users. Luckily, with Facebook’s incredible targeting tools they are not that hard to reach either. Although Facebook has paid features, it is free to use. So, setting up a profile for your business will cost a […]

Get the Most out of Holiday Events

Your full calendar of holiday events throughout December and January means tons of opportunity for making new connections, discovering new learning opportunities and upping your social media game. But don’t think these chances are limited to work-specific gatherings; you can include family gathering, friends’ parties and even bar gatherings. You never know when you may […]

Why Your Company Should Be Using Instagram for Business

With over 500 millions users and the second highest ranking for engagement, Instagram is a necessary social media platform for every business. Now that Instagram has recently rolled out the new business profiles, there are even more opportunities for you and your brand to thrive on this platform. Here are some new features to check out on the […]

Entrepreneurial Resources for All Stages of Business

Whether you’re a budding startup, a growing business or a seasoned entrepreneur, access to resources to help expand your venture is essential to your success. Fortunately, there is a wealth of opportunity at your fingertips if you just know where to look. Here are a few of Fetch’s favorites for just about any stage of […]

Your Website Has a Shelf Life

Businesses spend enormous amounts of time and money to create their website, ensuring they leave a positive and lasting impression on their audience. However, many don’t realize their efforts should continue long after clicking “publish”. Think of your website as a living, breathing plant — it continually needs water and sun if you want it […]

How to Set a Marketing Budget

Marketing is an absolute necessity for every business, and so are the inevitable associated costs. Whether you’re a brand new business or an established institution, you’ll need to figure out how much you can set aside for your marketing budget so you can get the word out about your brand. Define Your Needs Seeing your […]

3 Things You Should Know About PPC

Pay-per-click (PPC) marketing is one of those tricky tech abbreviations that most overworked business owners just don’t have time to master. While you could throw a bunch of money at a company that claims to be able to move your site to the front page of Google (spoiler alert: they’re lying), it’s important that you […]

PR: What is it and why do you need it?

The days of spending your entire marketing budget on flashy ad campaigns passed by long ago. Today’s consumer wants to know who you are, and what you’re about. According to Forbes, 62 percent of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal consumer. That’s […]

Lina on Business Leaders Radio

Check out Lina on Business Leaders Radio talking all things small business and leadership. Skip to the 30 minute mark to hear her insights!   Business Leaders Radio LIVE 2016-05-16