Pay Attention to Your Employer Brand

Just when you think you have a good handle on how your brand is perceived by your target audience, we’re here to throw you a curveball: how does your brand look to potential recruits? If you find yourself just trying to fill open positions instead of recruiting top talent to help grow your company, it’s […]

Your Brand Has Changed, Whether You Know it or Not

Are you the same person you were 10 years ago? Neither is your business. Chances are, if you’ve been around for more than a few years, something about your company has changed. This might be a slight tweaking to make your business more competitive or a complete shift as a result of industry changes. No […]

Consistency in Brand Messaging is Key

If you want to find out how consistent your brand messaging is, ask three people to describe your business: a customer, an employee and yourself. If your company has been around for awhile, you’ll most likely get three very different messages. No matter who the public face is for your brand, it’s important that everyone […]

Quiz: Is It Time for a Rebrand?

Brands grow and change over time, morphing from the humble beginnings of an early stage startup to a full-fledged business. You’re proud of your success story, but how well are you sharing it with others? From subtle changes in your core offerings to complete shifts in products and leadership, a rebrand will let your customers […]

A Business Owner’s Guide to Instagramming Events

Instagram is the place to be for business owners, but it can be hard to find your niche among the pics of avocado toast and expertly-posed babies. The easiest thing way to get started is to be your own paparazzi at community and networking events. Don’t worry, you don’t have to invest in a selfie […]

What Small Businesses Should Know About the Facebook Algorithm Changes

Facebook announced last week a plan to overhaul users’ newsfeeds to weed out business and celebrity posts in favor of more meaningful engagements from friends and family. This has caused some serious waves in the social media world, as Facebook has been making it increasingly difficult for businesses to reach their audiences organically. Since the […]

Simple Ways to Keep Your Clients for the Long Haul

Every business owner knows how important it is to bring in new clients, but don’t forget your bread and butter lies with retaining the clients you already have. Keep your current roster happy and thriving, and you’ll have a solid business in place so you can go out and win more. Here are a few […]

Eight Lessons from Eight Years in Business

*A note from Fetch PR partner Lina Khalil   Fetch has gone through a ton of changes since Erryn and I started the business in 2009, growing leaps and bounds in clients, staff and even square footage. To celebrate our eighth year in business, the whole team came together for cake and wine and to […]

Must-Have Apps to Improve Your Workflow

With the abundance of productivity apps available, smartphones have essentially become our personal assistants. However, the surplus of apps has made it difficult for us to determine which ones are worth our phone’s storage. To help you narrow it down, here are a few of our favorite apps to improve daily workflow.   Evernote For […]

What You Should Know About Customer Relationship Management Systems

If you a own a business, you have probably heard of Customer Relationship Management (CRM). We can all agree that customers are necessary for any successful business, so it’s important to have a system in place that can help manage, organize and track those customers to anticipate their needs. Generally speaking, this is what a […]