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A Business Owner’s Guide to Instagramming Events

Instagram is the place to be for business owners, but it can be hard to find your niche among the pics of avocado toast and expertly-posed babies. The easiest thing way to get started is to be your own paparazzi at community and networking events. Don’t worry, you don’t have to invest in a selfie stick. Just snap a few photos, and follow these steps for optimizing your post.

Tag the Event Host
If you’re at an event to connect with others in your community or field, chances are the event host is trying to do the same. Find out if they’re on Instagram, and be sure to tag them in your post. Extra points if you pay them a compliment in your caption. This will not only show them you’re active on Instagram, it will put the ball in their court to either comment on your post or repost to their followers. Either way, you’ve already drawn eyes to your Insta presence.

Know Your Hashtags
Ever wonder how someone with 100 followers can get 200 likes on Instagram? It’s all because of hashtags. They act as the ultimate search function, connecting users to what they want to see on the platform. For example, if you are located in Humboldt Park, using #HumboldtPark lets others who are connected to the area find your content. When you’re at an event, find out if the host has created a specific hashtag for the occasion, (e.g. #gala2018), and use it in your posts from the event. Not only will your photos appear when other attendees search the hashtag, you’ll also be able to find and connect with your fellow event goers.

Geotag Yourself
When you create an Instagram post, you have the option to add your location. The main reason to use this feature is to connect with others who are at the event. Instagram offers a search feature to see who else has checked in at the venue. Simply click on the location, and you’ll have a list of attendees who have also used the function. You can also look at their event photos to see if there are other hashtags you should use.

Businesses continue to find great success in locating and connecting with their audiences on Instagram. As you’re optimizing your IG presence, be sure to utilize Instagram for Business to track your results.

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What Small Businesses Should Know About the Facebook Algorithm Changes

Facebook announced last week a plan to overhaul users’ newsfeeds to weed out business and celebrity posts in favor of more meaningful engagements from friends and family. This has caused some serious waves in the social media world, as Facebook has been making it increasingly difficult for businesses to reach their audiences organically. Since the big brands have large budgets for highly-targeted, paid social media ad campaigns, this means it’s the small businesses that will suffer.

We’re still waiting on more details, but here’s what small businesses need to know right now:

Get Reacquainted with Your Followers

Think quality over quantity, because this new change means fans who don’t regularly engage with your content will probably never see it. Facebook’s news feed algorithm is designed to show you what it thinks you want to see. If someone is visiting your page (by actively navigating to the page), as well as sharing and liking posts, that will earn you a space in their newsfeed. If a fan liked your page awhile ago, and doesn’t appear to be that interested, the algorithm will note this and show little to none of your content.

Focus on Engagement

One of the first things a business can do is encourage fans and followers to add their pages to Facebook’s see first feature. After that, it’s time to really focus on engagement. Videos and Facebook Live continues to yield great results, as does colorful imagery that inspires comments and shares. Think of Facebook as more of a way to have a conversation with your target audience instead of just talking at them.

Commit to an Ad Spend

After this change, reaching your target audience organically is going to become virtually impossible. Decide what your goals are for Facebook – website clicks, lead form completions, etc. – and put together an advertising plan. Start by creating a schedule of boosted posts and keeping a close watch on the results. Is one type of content seeing more shares than another? Create more of those types of posts and go from there.

If you’re interested in more information about Facebook advertisements, check out our blog on how to get started.

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Eight Lessons from Eight Years in Business

*A note from Fetch PR partner Lina Khalil

 

Fetch has gone through a ton of changes since Erryn and I started the business in 2009, growing leaps and bounds in clients, staff and even square footage. To celebrate our eighth year in business, the whole team came together for cake and wine and to reflect on the lessons we’ve learned. Here are a few of our favorites.

 

1. Put all the cards on the table.

One of the best ways to keep your team passionate about the company’s goals is to be transparent about where you’ve been, where you are currently, where you would like to go and how each individual plays a role in getting there. When employers put all the cards on the table, their team feels more connected and committed to reaching the company’s goals.

 

2. Be real about your struggle.

Being able to identify where you struggle personally while also being able to have success in those situations provides individual development that will help you grow as a company. Obviously, you want to stay true to who you are, but you can’t always be the same person in every professional situation and rely on just your natural skill set if you want to progress. You need to understand your strengths but not fall back on them constantly to the point where they become a weakness.

 

3. Bootstrapping isn’t cute.

Money isn’t everything, but when you’re running a business, it can feel like the only thing that matters. We like to ask ourselves two questions when it comes to making business decisions: Can we afford to do it? Can we afford NOT to do it? Always remember that any financial venture is an investment in your business. If an opportunity to improve your business may stretch you financially, consider how long it would take you to reach your goals without making that investment. Compare this to the short-term financial strains that you may incur by going after it. We have found that nine times out of 10 that making the investment has paid larger dividends.

 

4. Don’t sell yourself short.

Go after your ideal candidate as soon as possible, even if you’re not currently in the position to hire them. Make your intentions known and start the conversation early with them. Most business owners feel undeserving when it comes to attracting top talent. However, if you passionately sell your vision to them, they may reciprocate by telling you their must-haves in order to make the move. This will put you the best position to secure your rock star candidate and accelerate the growth of your company.

 

5. Wear less hats.

At some point every business owner wears multiple hats. While this approach allows you to launch your company and get off the ground with minimal investment, it was never meant to sustain a company long term. It is important to understand your revenue-generating activities which will help you analyze the value of your time. This will allow you to pinpoint processes that you are currently handling and outsource to a third-party who can do it more efficiently and for less money than what your time is worth.

 

6. Take your blinders off.

In our personal lives, we all know self-care is important – meaning, you have to take care of yourself first in order to help others. This is no different than running a business. While keeping your clients happy is the number one priority, neglecting your own business can stagnate your growth. To ensure your business doesn’t plateau, set aside time each quarter to look at your business as a whole. This will allow you identify areas of opportunity, promote innovation and boost creativity within your business.

 

7. Sh!t happens.

Ultimately, we can’t control when bad things happen, but that doesn’t mean we should sit around waiting for them to happen. While these negative experiences allow opportunities to learn and grow, it’s equally important to recognize the good moments and enjoy the heck out of those times.

 

8. Boy bye.

A relationship with a client is oddly similar to a relationship with a significant other. Sometimes, when the relationship with a client goes south, you automatically try to mend the broken pieces but realize that it can only hold together for so long. When it gets to that point, it’s time to let the client go in order to keep your company intact.

 

We hope these lessons that we learned throughout our eight years in business can serve you well in your enterprise endeavors. Here’s to another eight (plus)!

Check out one of our highlights from this past year

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PR Council Awards Fellowship to Fetch IMC!

Fetch is honored to be one of five firms selected to receive a fellowship from the PR Council. The PR Council is a trade association designed to connect the present and next generation of PR professionals, industry innovators and business leaders. The PRC has active members from over 108 leading US agencies.

As part of our fellowship selection, we will receive access to the organization’s resources and programming. “Diversity and inclusion are core to the mission of the council and its members,” said Weber Shandwick president Gail Heimann, chair of the PR Council board. “I know that what we learn from the impressive leaders of these firms will add enormous value and meaning to our efforts and help to accelerate the change we need in our industry.”

We can’t wait to dive into the council’s business-building, talent development and networking initiatives as well as participate in committee work to further the organization’s agenda on behalf of the PR industry.

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All About Our Summer Interns


Gianna Scheuneman is a senior at North Central College majoring in Broadcast Communication. After she graduates with her Bachelor’s degree, Gianna aspires to branch out in the Chicago Marketing/PR Industry as an Account Executive and hopes to eventually work her way up to a managerial role.

One thing Gianna Didn’t Know Before Starting This Internship
One major lesson that I learned throughout my time interning at Fetch is that it is critical to expand your mindset in this industry. Brainstorm, create and execute as many goals and ideas as you can to ensure that you, your brand and business are constantly evolving.

My favorite thing about interning at Fetch is working around diverse content for clients. I was never doing the same work for just one client each day; there was always something to take on within 3-5 clients and you are able to learn about so many different industries within a role in the Marketing and PR industry.

Gianna’s Favorite Thing About Interning at a Small Business
I especially value working at a small business because this challenges you and your team to work towards as many goals as possible for each client with a limited amount of time each day. You are essentially building a brand from scratch and this ensures that new ideas, digital trial and error experiments and further strategies to consider are constantly flowing in the workplace, and also puts your time management skills to the ultimate test.

All About Gianna
Even though I was born and raised in Chicago, I am always looking for the best places to eat, see or limited events to experience throughout the city. If I was not pursuing a passion for Marketing/PR, my dream job would be a Chicago food and lifestyle blogger. I would love to write, take photos and share my experiences with the world every day, on top of traveling.

David Flores is a born and raised Chicagoan who currently will be enrolled in his junior year at Northwestern University. He is studying Communication Studies with a minor in Entrepreneurship and a certificate in Integrated Marketing Communications. David is passionate about his community, music and elevating the people he is around.

One thing David Didn’t Know Before Starting This Internship: I personally did not know how much collaboration there is between small businesses throughout the city of Chicago.

David’s Favorite Thing About Interning at a Small Business: I enjoy the community and close collaboration that a small team provides. It allows for work to share a multitude of different perspectives rather than pertaining to a certain department of a business.

All About David
I enjoy spending my free time learning more about hip hop culture, ultimately hoping to hone my skills in hip hop production and dj’ing.

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Welcome to Fetch IMC

Every time someone asks me how things are going at Fetch, I give the same reply: “The marathon continues.” Being a small business owner is one the of the most challenging yet rewarding experiences I have had in my life. The one constant in the marathon of entrepreneurship is change.

When we started Fetch PR nine years ago, we had a very clear mission. Deliver meaningful results for small to mid-sized businesses (SMBs). Over the course of the past decade, that objective has remained our focus and has helped guide us and our clients to new heights. However, times have changed. PR, marketing and the trajectory of small businesses have changed. We will never detour from our path of delivering big-firm results for SMBs. That being said, we’ve evolved how we go about doing it.

Our rebrand is more than a name and logo change. We’re staking a claim in the SMB space. We know what small- to mid-sized businesses need to grow their brands. We are laser focused on leading the industry in delivering unmatched results for entrepreneurs who need it most. While PR will always be part of what we do, we are now partnering with our clients to be their go-to marketing resource.

Welcome to Fetch IMC

Erryn “EC” Cobb
CEO
Refuse To Be Ordinary

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Fetch IMC Gives Back to the Community

This holiday season, Fetch has been active in supporting the artistic and non-profit communities that benefit our great city of Chicago. From youth programs to interdisciplinary creative foundations, Fetch is always looking to back up-and-coming movers and shakers in our hometown. Here are a few of the organizations that Fetch is currently involved with.

3Arts

This year, Fetch was proud to sponsor the 11th annual 3Arts awards ceremony, hosted at the beautiful Museum of Contemporary Art. As a 3Arts board member, Fetch CEO Erryn Cobb was honored to co-host the event with fellow board members Remberto Del Real and 2016 awardee Jess Godwin. The awards featured an amazing set of artists that spanned all disciplines, from dance and the visual arts to music and costume design. Click here to see this year’s awardees.

inSTEM

Fetch is also proud to support inSTEM, a program that provides middle school girls in low-income Chicago Public Schools with unique opportunities to engage in STEM (science, technology, engineering and math) activities. Located at Depaul University, the non-profit offers programs such as the Solar Panel Car and Robotics workshop, as well as classes in coding and app development. Most recently, Fetch helped inSTEM raise money to purchase additional computers in order to create smaller, more efficient working groups.

We’re proud to be a part of philanthropic efforts across the Chicago area. Our team is always on the lookout for new opportunities to help our community, and with the holiday season upon us, it’s more important than ever give back.