Global Podcast featured client Bridgewater Studio in an episode all about making masks for first responders to Bridgewater’s massive growth over the years. Listen here.
Do312 featured client Catering Out The Box in their article “Catering Out The Box and Sugar Bliss Lunch Boxes.” View the full piece here.
Chicago Food Magazine featured client Catering Out The Box in their article “Treat Mom to Mother’s Day Brunch and Dinner by Ordering Takeout.” View the full piece here.
WBMM featured client Catering Out The Box in their article “Where to Order Takeout, Delivery In Chicago For Mother’s Day 2020.” View the full piece here.
CBS Chicago featured client Bridgewater Studio in their piece “Select Group Of Priests And Chaplains Still Visiting COVID-19 Patients At Hospitals, Homes.” View the full story here.
If you want to find out how consistent your brand messaging is, ask three people to describe your business: a customer, an employee and yourself. If your company has been around for awhile, you’ll most likely get three very different messages. No matter who the public face is for your brand, it’s important that everyone involved be able to distinguish the key points that set your offerings apart from the rest.
Once you’ve identified your target audiences, think about how you want people to interact with your business. Whether a potential client is holding your business card, using your website or reviewing a sell sheet, the essence of your company should be there and be familiar. If you want them to walk away feeling confident, work backwards and decide what your business can do to instill that emotion.
How did a boring yellow ‘M’ become one of those most recognized logos in the world? Consistent branding. You might not be as big as McDonald’s (yet!), but presenting a unified look and feel across every single marketing channel is crucial in communicating your value to your target audience. Part of your rebrand should be to decide how this will spread across every platform.
Depending on what type of business you’ve built, there could be multiple internal audiences – from support staff who keep the company running to client-facing employees who interact with your target audience on a regular basis. However, when it comes to brand messaging, everyone needs to be on board.
A good analogy is how restaurants work with their serving staff. When a new menu item is released, a good restaurant will have everyone taste the item while they explain the flavors behind it. That way, the servers can make recommendations to the customer and be able to describe the dishes before placing their order. Now, ask yourself how your employees would be able to explain your offerings to your target audience. Can they describe your services? Do they know the key differentiators of your brand? Would they recommend working with your company to their own networks?
Strive to have every single person who interacts with your brand come away with the feeling and knowledge you want to communicate. You may never reach McDonald’s status, but that doesn’t mean you can’t strive to instill that same recognition among your target audience.
Still not sure about a rebrand? Take our quiz!
tastytrade featured client Catering Out The Box’s CEO and Founder Anthony Waller on their series “Bootstrapping In America.” View the full segment here.
Eater Chicago profiled client Rebel & Rye in their piece “New River West Bar to Feature More Than 200 Bottles of American Whiskey.” View the full story here.
WCIU featured client MAPS4MUSIC on their show The Jam. View the full segment here.
CBS Chicago featured client Bridgewater Studio in their piece “Local Manufacturers Stepping Up To Produce Personal Protective Equipment For Hospitals, First Responders.” View the full story here.