Case Study: National Headache Foundation

Building the Brand

When we initially collaborated with the National Headache Foundation, our main priorities were to expand the National Headache Foundation brand as the go-to source for headache and migraine, create an online community for those living with headache and migraine and place the foundation as an innovator in research within the non-profit organization and healthcare industry.

Curating our Clients’ Needs

A lot of our success stemmed from media relations, but before we decided to begin pitching media to others, it was imperative that NHF maintained a strong brand and online presence to support our goal of placing their brand as a thought leader in the healthcare industry. In order to create this strong presence, we utilized the following strategies to publicize NHF’s brand prior to the launch of our media relations strategy.  

  • Created a migraines website that people from the community could utilize to share their experiences with headache and migraine 
  • Created original content and publish across the blog and e-newsletter to communicate directly to subscribers
  • Promoted National Headache Foundation to local and national media
  • Created a list of targeted media outlets for pitching opportunities to garner placements

The Payoff

The goal for building a strong online presence was met with more than 49,000 media views and 14 pieces of earned coverage. This reach allowed NHF to become an authority and go-to resource for many well-known media outlets, including Women’s Health and WGN Radio. Not only did this media provide NHF with tailored coverage views, the brand also saw a skyrocketing 3 million brand impressions and 26,692 social engagements over the course of our partnership.

Stats - 2018

3,873,623 Brand Impressions

26,692 Social Engagements

2,029 Visits to Related Website (headachestory.com)